My Story

Chelsea Brice

Head Stylist, Creative Director and Founder of Chelsea Brice Style - Melbourne & Christchurch.

She’s the heart, style and brains behind this business with an energy that will leave you feeling empowered and lit from the inside.

This award-winning stylist has now styled over 1000 clients and has no plan on slowing down. She is an inspiration to others with her positive attitude, drive and utter passion for what she does which shines through when working with clients. This energy gives them a new-found confidence within themselves to make this a life changing experience while effortlessly creating a wardrobe they absolutely love.

Chelsea understands the power of investing in herself, which lead her to delve deep in to not only the best styling education she could find, but also multiple courses in personal-development, human behaviour and effective communication. She’s worked with one of the world’s top mindset and self-love coaches assuring she walks through life fulfilled, sharing her unique skill set with whomever she works with.

At the age of 40 she met the love of her life Matt (who just happens to be a kiwi), which is why Chelsea spreads her time over 2 beautiful locations Melbourne and Christchurch.

Chelsea works with both men and women who are ready to invest in themselves. They’re done settling for “that will do”, have had enough of pouring money down the drain on repeated mistake purchases, and sick of their days being impacted by the stress of what to wear and overwhelming thoughts of “this doesn’t feel good”.

Due to Chelsea’s trail of loyal repeat clients and spreading her time between two countries, sessions with her are limited, which means booking in advance sometimes is essential.

I'll put my hand up and admit that before I became a stylist, I was total shopaholic! I spent so much money on fancy dresses and heels that I hardly ever, or never wore.

I would try multiple outfits on each time I had to go out and end up having a meltdown because nothing “felt right.”

I didn’t understand my own personal style, I would get caught up in the “fitting room fun” and buy things purely from emotion and the thrill of the purchase, but not consider if they were actually my style or how I wanted to be perceived.

I purchased random items, which I refer to as “orphans” because they didn’t go back with anything in my wardrobe.

I never considered…

My lifestyle or where I would ever wear it – I had a wardrobe that was fit for a glamorous socialite, (which trust me, I was not) and I had nothing to wear to Sunday coffees, afternoon cocktails (which was my life) and to be honest a lot of the garments weren’t super comfortable. Comfort is a massive factor for me, if I feel restricted in any way, I’ll spend my time regretting that I wore it, and miss out on having a good time because I’m too busy thinking about when I can get home rip it off!

I would open my overflowing wardrobe each morning and feel guilt, shame and embarrassment thinking about all the money I had wasted on items that were just "sitting pretty in my wardrobe" not wearable. It was hard to cleanse and de-clutter my wardrobe because I'd paid so much for these items that I’d never worn (and deep down knew I’d never wear). I'd sometimes even cancel plans because the overwhelm of trying to find an outfit was too much. I just couldn't at the time understand where I was going wrong because I thought I was great at shopping. I was always buying new things and I had a wardrobe jam packed full of beautiful clothing that all looked great "hanging in my wardrobe"

Sound familiar?

To this day I still absolutely love shopping, but I now shop a whole lot smarter and I can't tell you how much it's changed my life. I now open my wardrobe each morning with a different kind of problem "which outfit combo should I wear today". (Good problem to have by the way) I own less clothing these days, however have more variety because I've been training this smart shopping muscle of mine for a while now!
Fast forward approx. 10 years and I’ve learnt that the above wasn't the only struggle women had with their wardrobes. In all my years of styling, I’ve learnt that following every so called "body shape and colour rule" in the world still doesn’t mean you will FEEL GOOD in what you’re wearing, and that clothing is way more powerful than you think. It can leave you feeling all sorts of emotions about yourself from stressed, unorganized, messy, yes even frumpy. Or it can have the power to get you walking out that door feeling confident, great about yourself and ready to take on the day feeling awesome.

Which would you rather?